Own your leads. Don't rent them from Checkatrade.

"The more you pay, the more visibility you get."

Their words. The search results are a paid auction — your rivals can outbid you and push your profile down. On Google, you rank on the work you've done, not the invoice you've paid.

"This call is from Checkatrade" — played before you say hello.

Every inbound lead opens with their branding announcement. A free mid-call advert for the directory, delivered by you. Over time, customers remember where they got you from — and go back to Checkatrade next time instead of saving your number.

"The small plan gives you around 10 leads a month."

£159 + VAT (≈£191) for up to 10 leads — that's around £19 per lead before anyone actually books. Your own site on Google doesn't cap you. Every lead after that is free.

"It depends if we have enough work in your area."

They gatekeep who gets in, based on their internal quotas. Your own Google Business Profile doesn't ask anyone's permission — if you're the best match locally, you show up.

"Add a photo every month or leads slow down."

If the leads dry up, they'll tell you "your account is the problem." Your own site doesn't punish you for missing a photo upload.

"We advertise Checkatrade itself everywhere."

Their ad spend builds their SEO and their brand — not yours. Every pound you pay grows a brand you don't own. With Blosm, every pound grows yours.