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Guides for tradespeople

Plain-English guides on getting found online, getting more work, and making the most of your website. No jargon.

AI SEO for local businesses

What AI SEO for local businesses actually means in 2026, how it overlaps with local SEO, and what tradespeople should do to show up in AI-powered search.

Scott at Blosm |

Google Business Profile management for tradesmen

What Google Business Profile management for tradesmen actually involves, what to do weekly and monthly, and when it is worth paying someone to handle it.

Scott at Blosm |

Google Business Profile management service for tradesmen

What a Google Business Profile management service actually does, when it is worth paying for, and how tradesmen should judge whether the service will make money.

Scott at Blosm |

Google Business Profile optimisation for tradesmen

How to optimise Google Business Profile for tradesmen so you rank better locally, win more clicks, and turn Maps views into real enquiries.

Scott at Blosm |

Google Business Profile optimization checklist

A practical Google Business Profile optimization checklist for local trades and service businesses. What to fix weekly, monthly, and quarterly.

Scott at Blosm |

How Google AI Overviews choose local businesses

How Google AI Overviews choose local businesses to mention or cite, and what local service companies can do to improve their chances.

Scott at Blosm |

How to rank in the Google Map Pack

How to rank in the Google Map Pack for local trade searches. Practical steps on Google Business Profile, reviews, service areas, and website alignment.

Scott at Blosm |

Local SEO for tradesmen

A practical guide to local SEO for tradesmen: Google Business Profile, service pages, area pages, reviews, and how to rank locally without wasting money.

Scott at Blosm |

SEO for electricians: how to rank locally and win better enquiries

SEO for electricians in plain English. How to improve your website, Google Business Profile, trust signals, and service pages so local customers find you first.

Scott at Blosm |

SEO for plumbers: how to rank locally and get more calls

Straight-talking SEO for plumbers. What to fix on your website, Google Business Profile, reviews, and service pages so local customers find you first.

Scott at Blosm |

SEO for roofers: how to rank locally and get more quote requests

SEO for roofers explained properly. What to build on your site, what to optimise on Google Business Profile, and how to turn local roofing searches into leads.

Scott at Blosm |

Google Business Profile setup for tradesmen

Step-by-step Google Business Profile setup for tradesmen so your business appears on Google Maps and in local search. Free and takes about 20 minutes.

Scott at Blosm |

Marketing for tradespeople: what actually works

Honest breakdown of what marketing works for UK tradespeople and what's a waste of money. Word of mouth, Google, social media, directories — all covered.

Scott at Blosm |

SEO for tradesmen: how to rank locally and get more work

Straight-talking SEO for tradesmen: what to fix on your website, your Google Business Profile, and your reviews so you rank locally and win more enquiries.

Scott at Blosm |

Websites for tradesmen: how to get more work from Google

What websites for tradesmen actually need to rank, convert on mobile, and turn Google searches into enquiries. Costs, pages, and mistakes to avoid.

Scott at Blosm |