Wix vs Blosm for tradespeople

Two very different approaches

Wix and Blosm both get you a website. But they solve different problems for different people.

Wix gives you the tools to build your own site. It’s a platform — a blank canvas with templates, a drag-and-drop editor, and hundreds of features you can bolt on. It’s genuinely powerful. But it requires you to do the work.

Blosm builds your site for you. Tell us your trade, your area, send us a few photos if you’ve got them, and we’ll have a professional site live within a week. You don’t touch a website builder. You don’t watch tutorials. You don’t spend your Saturday evening swearing at a text box that won’t line up.

Neither approach is wrong. It comes down to what you actually want to spend your time on.

The honest truth about DIY websites

Here’s what usually happens when a tradesperson signs up for Wix:

Week one: Excitement. You pick a template, upload your logo, start adding text. This is going to be brilliant.

Week two: You’re fiddling with fonts, trying to get the mobile version to look right, and wondering why the contact form isn’t sending emails. You’ve spent four hours and the site still isn’t finished.

Week three: A big job comes in. The website goes on the back burner. You’ll finish it next weekend.

Six months later: The site is still half-done, sitting on a Wix subdomain that nobody can find. You’re paying £130/year for something that isn’t doing anything.

Sound familiar? We hear this story constantly. It’s not because Wix is bad — it’s because building a website properly takes time that most tradespeople don’t have and, frankly, don’t want to spend.

Where Wix genuinely wins

Let’s give credit where it’s due. Wix is a strong platform and it beats Blosm in some areas:

Design control: If you want to tweak every pixel, choose from hundreds of fonts, add animations, and build exactly the layout you’ve imagined — Wix lets you do that. Blosm doesn’t. We build a clean, professional trade site, but you’re not designing it yourself.

Advanced features: Need an online shop? A booking system with calendar sync? A members-only area? Client portal? Wix can do all of that. Blosm keeps things simple — contact form, phone number, service information, reviews. That’s what 95% of tradespeople need, but if you’re in the other 5%, Wix has more options.

Ongoing control: Want to update your site at midnight on a Tuesday? With Wix, you can. With Blosm, you’d send us a message and we’d sort it — usually the same day, but you’re not doing it yourself in real time.

Where Blosm genuinely wins

Time: The biggest one. You spend zero hours building a Blosm site. Zero. We do everything. For a tradesperson billing £200-500 a day, the time you’d spend learning Wix is worth far more than the price difference.

Cost over time: Wix costs £130 every year, forever. Blosm is £149 once, with no hosting fees — the only ongoing cost is £15/year domain renewal. Over three years:

• Wix: £390
• Blosm: £179

Over five years:

• Wix: £650
• Blosm: £209

The gap keeps growing.

Local SEO: Blosm sites are built from the ground up for local search. We target your trade and your area in the page structure, the headings, the meta data, and the content. It’s what we do all day. With Wix, SEO is possible but it’s on you to set it up — and most people miss the basics.

Professional quality: No offence to anyone, but a tradesperson’s DIY Wix site rarely looks as good as they think it does. Stock photos, mismatched fonts, walls of text — we’ve seen it all. A Blosm site is built by people who do this every day for tradespeople specifically.

The real cost of “free”

Wix markets heavily on being “free to start.” And technically, it is. But the free plan puts Wix branding all over your site, won’t let you use your own domain, and looks completely unprofessional.

To get a site worth having, you need the Combo plan at minimum — that’s the £130/year. And that’s before you factor in your time. If it takes you 10 hours to build a site (and that’s optimistic for a decent result), and your time is worth £30-50/hour — you’ve spent £300-500 in time alone.

Suddenly the “cheap” option isn’t so cheap.

Who should choose Wix

Be honest with yourself. Wix is the right choice if:

• You genuinely enjoy building websites and find it interesting
• You have regular free evenings to work on it and keep it updated
• You need advanced features like e-commerce or complex booking
• You want total control over design and are confident you can make it look professional
• You don’t mind paying annually, forever

There’s nothing wrong with any of that. If it describes you, Wix is a solid platform and you’ll do well with it.

Who should choose Blosm

Blosm is the right choice if:

• You want a professional site but don’t want to build it
• You’d rather spend your free time doing literally anything else
• You want to pay once and be done with it
• You need something that works for local Google searches straight away
• You want someone else to handle the technical stuff

That’s most tradespeople we speak to. Not because they can’t learn Wix — because they don’t want to.

What we’d recommend

If you’ve got a half-finished Wix site gathering dust, stop paying for it and let us build you something that actually works. We’ll even pull across any content worth keeping.

If you’ve never built a website and you’re choosing between the two, ask yourself one question: do I actually want to build a website, or do I just want to have one?

If you want to build one — go with Wix. Seriously. It’s good at what it does.

If you just want to have one — check out our pricing. £149, done in a week, and you can get back to the work that actually pays.